Friday, March 15, 2013

Mister Dailey


We all know what Jill does and see her front and center everyday, but at TDM there is just as much that goes on behind the scenes.  That is where Jill’s husband, Doug McIntosh, co-founder and CEO comes in…

After a career in advertising, how did you find yourself in the fitness industry?

I came on board to help Jill fulfill her dream of having a studio where she could not only teach, but continue to learn and pass on her vision. I saw how talented she was and recognized the business potential, but initially it was confidence in Jill that brought me into this. 

The Dailey Method has grown tremendously in the last several years, how did you go from a single studio to almost 50 studios so successfully?

It really happened organically from people coming to a class and wanting a studio in their own neighborhood.  A franchise is the extension of a vision so when others wanted to share in that vision, we wanted to make that happen. I had had experience with franchises in the advertising world (my previous business incarnation) so “marrying” my business experience to Jill’s expertise in fitness seemed like it was just crazy enough to work! 

So as the CEO, what exactly do you do?

I oversee the franchise business and the three locations that we own and operate.  Basically that means that I am responsible for finance, legal, marketing, operations and sales.  The franchise aspect of the business takes up most of my time and although it requires that I wear many hats, it’s always something different, challenging and exciting - there is never a dull moment around here!


What is the most rewarding part of your job?

It is definitely the transformative aspect of this business that is the most rewarding.  It’s not only seeing the students achieving their goals, but teachers and studio owners as well. As studio owners ourselves this business has given us the satisfaction of owning our own business, being our own boss and making a positive difference in our communities.  This business has been particularly great for our family and has allowed Jill and I to do what we love and still have a flexible enough schedule that we can manage to do all important things like chaperone school field trips and coach little league.  Also, it is really exciting to see the business growing internationally.  We have studios in France, Canada, Mexico and are opening in Calgary,Alberta soon.


Did you ever think that you would be working in the fitness industry with a bevy of beautiful women as colleagues?

No, but its great! I have been athletic my whole life, so doing sports and being active and fit has always been part of my lifestyle.  I feel very lucky to be able to make a living working in an industry that helps people to be strong and to feel good about themselves. I also really appreciate my colleagues’ commitment to fitness and active lifestyles and I’ll just say that all my friends are jealous of my work environment!

When you survey what you and Jill have created, what are you the most proud of?

That we have all together created a network of passionate students, teachers and studio owners who are all committed to the Dailey Method and supportive of us and each other.

Tell the truth, do you Do It Dailey?

Of course!  As I said, I love to be active and the stronger I am the better able I am to do the things I love like downhill mountain biking and playing on my softball team.

Ok, now for a little prying…How did you and Jill meet?

We met at a roof-top July 4th party in San Francisco overlooking the bay and the Golden Gate Bridge…and yes, there were fireworks!


3 comments:

  1. Franchising is somewhat hard for the part on where to establish and what kind of brand to franchise for business. It requires a systematic analysis before starting out, most especially for the feasibility of the place. For me, the most rewarding part of this job is that I get to be my own boss. By the way, seeing fireworks is what we can call as true love!
    - FranchiseMatch.com

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  2. Thank you for sharing. There are many factors to consider before asking yourself "how to franchise my business." It is easier said than done.

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